Project Info
  • TBWA
  • Fall, 2013

Nissan: Micra

Great Car. Shocking Value.

Project Info
  • TBWA
  • Fall, 2013

We worked with TBWA to create these banners for the new Nissan Micra. To highlight the ‘Shocking Value’ we creating a magician puff to bring in the cars in a fun and engaging way.

As always the real challenge was with file size, so we streamlined our animations to work with the standard banner sizing while still allowing the animations to feel slick and dynamic.

We created standard big box and leaderboard sizing, as well as a rich media masthead which incorporated the full broadcast campaigns.

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